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Book review “You Are What You Risk: The New Art and Science of Navigating an Uncertain World” by Michele Wucker. Wucker is a strategist, speaker, and best-selling author. Michele Wucker coined the term “gray rhino” for obvious, probable, impactful risks, which are surprisingly likely but not condemned to neglect. She is founder of the Chicago-based advisory firm Gray Rhino & Company.

Here’s some example chapters where Wucker discusses her insights, practical tools, and proven strategies on risk.

  • You Are What You Risk
  • The Meaning of Risk
  • Risk Perceptions and Personalities
  • Risk Fingerprints Magnified
  • Who Thinks What about Risk and Why?
  • Gender, Risk, and Stereotype Threat
  • Geographies of Risk
  • The Neurobiology of Risk
  • Risk and the Future of Work
  • Risk and Organizational Culture
  • Risking Globally, Risking Locally

Wucker states the book will give you a better sense of answers to many risk related questions including “What does your risk fingerprint say about who you are and your relationships with your family, friends, colleagues, and community.”. This book will help you choose only healthy risk-taking and navigating uncertainty.

DBA colleagues, it’s time to define your framework for understanding what risks loom large and small in your personal and business life. I give the book You Are What You Risk: The New Art and Science of Navigating an Uncertain World” by Michele Wucker, a thumbs up. Right?

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